Rootcause is a not-for-profit consultancy helping forward thinking organisations win in modern digital information ecosystems.
We combine artificial intelligence, data and deep experience to help our clients gain an edge in highly-contested narrative environments.
Recent work
Sword and Shield: AI, democracy and the fight for the future of information
An essay connecting the ‘crisis of democracy’, the effectiveness of civil society movements and the dawn of the AI age.
Winning the fight for the future of information
A piece offer a roadmap for action…. “If progressives want to safeguard democracy, we must move from observing the disruptive forces at play to actively shaping their outcomes.”
Reframing AI in Civil Society
Our framing and narrative analysis uncovered insights around artificial intelligence discourse and identified strategic questions for civil society organisations working on AI and digital rights.
Making TikTok Tick
With an election looming in the UK, we examined political discourse on TikTok and identify lessons for progressive voices looking to reach important audiences on the wildly popular video sharing platform
